Decoding Ethereum Airdrops: Understanding Roles and Governance in Web3

The article discusses the limitations of using metrics to incentivize user engagement on blockchain-based platforms, particularly in the context of airdrops. Airdrops are rewards given to users based on their interaction with the platform, but the design of these rewards can lead to unintended consequences, such as users gaming the system by performing meaningless transactions. The authors argue that using metrics to measure user engagement can be problematic, as it may not accurately reflect a user’s level of commitment or investment in the platform. They suggest that rather than relying solely on metrics, platforms should consider other factors, such as the amount of funds users are willing to expend, to better understand user behavior and design effective reward schemes. The article concludes by highlighting the importance of carefully considering the design of airdrops and using a combination of metrics and qualitative measures to evaluate their success.