Uncovering the Emotional Dynamics of Social Media: A Study of Comment Texts and Their Implications

Implications: The findings of this study have significant practical implications for decision-making by network publishers, public opinion regulation, and cross-platform information dissemination. By understanding the role of opinion leaders in shaping public opinion, networks can better manage and regulate public opinion to promote accurate and impartial perceptions of new technologies.
Conclusion: In conclusion, this study demonstrates the significant influence of opinion leaders on the diffusion of popular mobile games on social media platforms like Sina Weibo in China. By understanding the factors that contribute to their success, networks can better manage public opinion and promote accurate and impartial perceptions of new technologies.